Staff
By BigEyeUg Team
As the 2026 FIFA World Cup continues to capture the attention of football fans around the world, MultiChoice Uganda has intensified its efforts to bring the tournament closer to Ugandans through exciting activations and fan engagement campaigns.
The 2026 World Cup edition feels bigger and more exciting than ever as MultiChoice Uganda continues to ignite football passion across the country.
Through its vibrant campaign themes, “Sleep Can Wait” and “Everything Can Wait,” launched last month, football lovers have been encouraged to put everything on hold and enjoy every moment of the world’s biggest football tournament.
With DStv providing round-the-clock coverage of the FIFA World Cup, fans can watch all the matches live without worrying about missing any action.
The campaign has reinforced DStv’s commitment to delivering the best football experience to viewers across Uganda.
To further boost the ongoing World Cup excitement, MultiChoice Uganda has rolled out several creative executions in different parts of the country. One of the most notable attractions is the giant boot and ball installation at Airtel Roundabout in Kampala.
The eye-catching structure has quickly become a landmark and a symbol of the World Cup spirit, attracting attention from motorists, pedestrians, and football enthusiasts alike.
The company has also branded 25 football turfs across Kampala and surrounding areas.
This initiative brings the World Cup campaign directly to communities where football is played and enjoyed daily, creating a stronger connection between fans and the tournament.
In addition, MultiChoice Uganda has introduced innovative digital out-of-home (OOH) technology featuring World Cup countdowns, live score updates, and post-match content.
The integration of real-time football information on digital displays has enhanced fan engagement and ensured supporters stay updated with every important moment of the tournament.
Through these activations and the extensive World Cup coverage available on DSTV, MultiChoice Uganda continues to demonstrate its dedication to bringing football closer to Ugandans and making the 2026 FIFA World Cup an unforgettable experience for fans across the country.
We will keep you posted
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