Staff
The launch of Rearrange, a tourism inspired album by Ugandan artist Apollo BW, evolved into more than a night of music and celebration. It became a spirited call to action for Ugandans to embrace and promote their country’s beauty, with State Minister for Tourism Martin Mugarra Bahinduka urging citizens to look beyond political divides and unite around the nation’s rich identity.
Held at Tales Lounge, the unveiling attracted creatives, tourism enthusiasts, and government officials, all drawn by a project that blends music with a message of national pride.
While addressing guests, Bahinduka praised Apollo BW for using his art as a vehicle to highlight Uganda’s landscapes, culture, and heritage.
“We may come from different sides of the coin when it comes to politics, but we are all Ugandans and we live in a beautiful country,” the minister said, striking a conciliatory tone that resonated with the audience.
His remarks underscored the importance of balancing political debate with national pride. While criticism and differences are inevitable in a democracy, Bahinduka said Ugandans should also take time to celebrate the country they share.
“There is no beautiful country than Uganda. I can bet my money,” he said with conviction, noting that his travels across the country had only strengthened his admiration for it. “From the food to the people to the weather, Uganda stands out.”
For the minister, Apollo BW’s project represents more than entertainment. He described the artist’s effort as an important step in promoting domestic tourism and shaping a positive image of the country.
Bahinduka revealed that significant investment had gone into producing the project and encouraged tourism promoters and event organizers to involve the singer in future campaigns aimed at marketing Uganda.
“When we have gigs related to the explore campaigns, please always find time to call upon Apollo to showcase,” he urged.
But his message went beyond applauding the musician. Bahinduka also challenged ordinary citizens to play a role in promoting the country.
“You may not have the resources like Apollo to produce a big video,” he said. “But if you have a good camera, take a video from any part of the country and post it. Just showcase it.”
The call, he stressed, was simple: every Ugandan with a camera and a story can become an ambassador for the nation.
For Apollo BW, the EP’s message aligns perfectly with that vision. The project’s lead single, “Ohh Uganda,” anchors the album’s tourism theme, celebrating the country’s natural beauty and cultural richness.
“On the Rearrange album, the lead song is Ohh Uganda, and the whole essence of it is to show the beauty of Uganda,” the artist explained.
Bahinduka commended the singer’s dedication, noting that Apollo travelled across different parts of the country to capture stunning visuals for the project.
“We are grateful for Apollo’s great work of being an ambassador. As the song suggests, he traversed the whole country getting the best pictures and videos of great quality,” the minister said. “He will be a good ambassador not just in Uganda but abroad.”
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